Marketing for ISPs and altnets
Most altnet websites are a postcode checker with a company attached.
That is the right design for the first thousand homes passed. It is the wrong one for everything that comes after.
Coverage is not a proposition
Once the build reaches a town, every provider on the pole is offering full fibre at a price per month. The checker says yes for all of them. What it cannot say is why a business should move its connectivity, its voice and eventually its phone system to you.
The sites that win business customers describe the company: who answers the phone, how a fault is handled, what an installation actually involves, and what the business can buy beyond the circuit.
The business market is where the margin is
Residential churn is a spreadsheet problem. A business customer taking a leased line, SoGEA for a second site, SIP trunks and a hosted system is a relationship, and it is worth several times the home next door.
Reaching those customers needs different pages, different search terms and a different conversation from the consumer launch. Most altnets have never built them, because the consumer build consumed everyone.
We have done this from the inside
Paul Hanner ran an internet service provider in the dial-up era, then built telecoms businesses on top of it. We know what a wholesale agreement does to a margin, why a wayleave slips an install date, and how a network operator explains contention to a customer who has never heard the word.
That is why the copy we write for an ISP does not read like it was researched the week before.
What we do
- Positioning for the business market, separate from the consumer launch
- A site that sells the company and its services, with the checker where it belongs
- Business service pages a buyer and an AI assistant can both read
- Search and AI visibility for the towns and the terms that matter
- Outbound into the business parks the build has reached
Get a free review of your website
We read your site the way your next prospect will, then send you a short written summary of what we see. Not a scan and not a score, and the findings are yours whether you work with us or not.