For MSPs and IT companies selling telecoms
You added voice because the customer was already yours.
It made sense: you were in the network anyway, already billing monthly, already the first call when something broke.
Now telecoms is a real line on the P&L. And your website mentions it in a bullet point on a services page, if at all.
Your customers are buying it from someone else
Not because they prefer the other supplier. Because they do not know they can buy it from you.
Every hosted seat, SIP trunk and circuit sold into your own base by a competitor is revenue that was sitting there for you to take.
You are already the technology partner. Say so.
The journey most resellers are trying to make, from single product to full technology supplier, you have largely made. You just have not claimed it.
That is a better position than most of your competitors are in, and your marketing is not reflecting it.
The credibility problem
The other issue is being taken seriously on telecoms by customers who think of you as the IT people. That is a positioning problem, and it is not solved by adding a line to a services page.
It gets harder the further you go. Connectivity, SIP, hosted voice and mobile each come with questions a customer will ask before they move a service from a specialist to you, and the answers have to be on the site before the conversation, not after.
Why we can write for both sides
We work across IT and telecoms and we build telecoms software, so we do not need convincing that an IT company can sell voice properly, and we can write about a SIP trunk and an endpoint agent in the same sentence without either sounding wrong.
What we do
- Bring the telecoms revenue out of the footnotes and into the proposition
- Position you as one supplier for connectivity, voice and IT rather than an IT firm with a sideline
- Build the pages that let an existing customer discover you sell it
- Reach the market that is not already yours
Get a free review of your website
We read your site the way your next prospect will, then send you a short written summary of what we see. Not a scan and not a score, and the findings are yours whether you work with us or not.